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A logo is often the first visual element customers associate with your brand. It’s the symbol that appears on your website, business cards, marketing materials, and social media profiles. Because of this, logo design trends evolve alongside technology, culture, and consumer expectations. As we move further into the digital-first business landscape, logos are becoming more […]
The start of a new year is the perfect time for businesses to take a step back, evaluate their marketing strategy, and look for ways to grow. Just like we set personal goals each year, your business should also be setting goals for how it will reach new customers, strengthen its brand, and stand out […]
Currently, social media marketing is one of the most fierce weapons that brands have in their arsenal which they can use to target their audience. So, it is imperative for businesses to understand and accept the importance of graphic design in social media marketing for their brands. The popularity of social media platforms has skyrocketed […]
As more restaurants open up, expand their services and offer indoor dining again, one thing’s for sure: menu printing is more essential than ever. From dining in to taking out, brunch to happy hour, your restaurant menus need to do a lot with a little. So we’ve compiled the top features (and design ideas) for […]
The print world is changing! There are so many exciting card stocks and options for business cards, post cards and sales materials. This a great article from Silk Cards, one of the leaders in upgraded card stocks, on how to select a card stock that wows for your business. Business cards are highly visual, […]
Good design is good business. From dating apps to online shopping, we choose products, services and people based on beauty. Successful business owners know this well. According to Adobe, companies with a strong design outperform companies with a weak design by 219% on the S&P Index (a stock market index) over the span of 10 years. In fact, 48% of […]
Despite the business world’s transition towards digital marketing, business cards have remained the most effective direct marketing tool. Your business card is often the first impression people have of your company. You want to make that experience memorable and evoke the emotions for which your branding is engineered. That’s why it’s important to implement a professional […]
